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7278 The ASD Social Network Movement [CRC Session]

Friday, July 25, 2014: 4:00 PM-5:15 PM

204 (Indiana Convention Center)

Facebook has an infinite amount of potential when it comes to helping our community. In this session the evolution of the autism spectrum disorder (ASD) community’s involvement in social media will be discussed. It will also dig deeper into how our organization was able to reach over 1 million Facebook followers. With a strong background in marketing from my undergraduate work at Seton Hall University, my goal through this session is to help our autism community succeed on Facebook when it comes to promotion. Currently I work as a Social Marketing Coordinator at Autism Speaks where we have just exceeded 1.1 million followers on Facebook.

The session would be broken down into three parts…

1. Functions of these networks

Definition and Breakdown of Facebook
What is Facebook?
Definition
History
When it was founded
What are some of the other leading social networks out there today

2. How our autism community has used Facebook so far

My professional and personal experiences using it
As a Self-Advocate: (Ex: Kerry Magro Fan Page- 2,900 Likes)
Through working with Autism Speaks (Ex: Autism Speaks Fan Page- 1.1 Million Likes)
How our community uses it (Facebook Fan Pages, Groups, Personal Profiles)

3. How you can use these networks to promote the audiences respective causes

How to get started (Creating an account, What goals you should start)
Posts (Statuses, Videos, Pictures, Links, Sharing, Paid Promotions, Creating Events, Creating Facebook Apps)
Frequency (How many times you should post per day. What are the best times in a day, week, month, and year to post specific content to see the most impressions/engagement.)
How to gauge your success [Facebook Statistics: (Impressions- How many people viewed each post), (Engagement: Likes, Shares, Comments), (New Likes to Your Page)] [Third Party Statistic Sites: Adobe Social, Hootsuite, Meltwater Buzz]

Learning Objectives:

Discuss best practices in Social Media for Facebook for autism spectrum disorder (ASD) groups, networks, schools, self-advocates and much more.
Point out examples of leading autism spectrum disorder (ASD) organizations use of Facebook and how to replicate that success on your networks.
Provide knowledge into how to use Facebook to communicate with others in the community.

Content Area: Technology

Presenter:

Kerry Magro, M.A.
National Motivational Speaker
KFM Making A Difference

The Autism Society's 2011 Outstanding Individual with Autism. Kerry is now a master's graduate from Seton Hall University. Kerry today is a National Motivational Speaker who's traveled around the country. In addition, he is a columnist for Autism After 16 and founder of a non-profit called KFM Making A Difference.

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